A new mobile bank is expected to be launched in Switzerland. Alpian, which was founded by the REYL Group, is aimed at a wealthy clientele, an untapped market that is estimated to be worth CHF 660 billion. This part of the population, which Alpian calls "affluent", has investment assets ranging from CHF 100,000 to one million.
The Geneva-based bank focuses on the stability, security and personalised services that can be found in a traditional institution, while developing a cutting-edge digital interface, accessible and responsive. The digital services will be combined with human expertise, with experienced financial advisers offering assistance at a distance. Alpian's offering will also include an investment boutique with banking products specifically adapted to its clientele.
In order to achieve these goals, Alpian has secured a Series A financing of CHF 12.2 million. This amount will help to accelerate the development of mobile banking in particular, but also to obtain a banking licence from the Swiss Financial Market Supervisory Authority (FINMA).
Based on: alpian.com
